How to Build a Successful Mobile App UX Design Strategy

It’s no secret to anyone that the aim of creating any app is to make good profits in the end. However, this is highly dependent on the public’s approval. Therefore, app creators must prioritize user experience before they can proceed to release the application to the public.

A mobile user experience design strategy is simply a game plan that is developed to guide the creation of a product. It is usually developed after a thorough research into the needs and desires of possible customers and potential leads.

It is also important to look into the work done by competitors in order to have a complete understanding of the possible clientele. A solid mobile app UX strategy is the first step to ensuring the creation of a successful app.

Mobile App UX Design

Develop a mobile app UX strategy

It is important to focus on creating a good UX strategy for a mobile app and learn more about the best practices. The following mobile user experience design strategies have proven to be effective in app development and will definitely help your business capitalize on your app:

1. Developing a great user interface must be the prime objective

According to Smashingmagazine, your UI determine whether your app will sell better or fail. So this aspect should receive the most attention in the app development process. Here are a few examples of mobile user experience strategies:

  • Make sure you make the interface as concise as possible. The first thing app creators must comprehend the fact that simplicity is the key to success when it comes to apps. Nobody wants to deal with complicated app.
  • Make sure the customer feels like they are in control of the app. This can be done by making sure that icons, language options or any other important features of the application are created in specific patterns.
  • Make sure that each screen of your app has one particular function. Plurality leads to a lot of complications.

Mobile App UX Design

2. Offer the ability to personalize

Personalization has become one of the most attractive qualities of an app. Many app users prefer to use an app they feel in control of. Users need to be engaged and have the capability to optimize their experience with the application.

This is where personalization comes in – users will be able to make changes to the app until they feel satisfied with what they are using. This will ensure long-term use of your application as more users will prefer to personalize their experience.

3. Pay attention to the color you choose for the graphics of your application

Colors can leave a great impression on customers and some will be drawn to and away from your application based on this quality. Therefore, choosing the right color for an application is very important.

Some individuals prefer dark colors to bright ones and others look in the opposite direction.  Choosing the right color can be done by carrying out an online survey or by simply carrying out online search about the most popular color or color palettes that people are more attracted to. Color choice is especially important when text is involved as readability depends on it.

Mobile App UX Design4. Incorporation of several gestures to operate touch screen

According to Thenextweb, gesturization (the act of swiping, scrolling or pinching on a touch screen) has not been developed fully and works with minimal functionality.

Such actions can be used to perform specific tasks in the application. For example, swiping a certain direction can perform a particular function like deleting.

5. Remember to develop a minimal UI for you application

It is very important to remember that a good app does not have to provide too many features. It is important to pay more attention to developing the app’s primary function.

This is known as the minimal rule and is what many successful apps have in common. However, other features can be added to the application but only after the app can efficiently do what it was initially made for. This is one of the best mobile  UX strategies.

6. Include the ability for your app to analyze user experience

Incorporating this feature is very important because it helps you as an app creator know what features of your application are either doing well or not. This information will enable you to make any upgrade to your application and can be used as a guide for your next project.

A very good example is through the monitoring of a screen designed to help users register for a particular service. Monitoring this action can be helpful, especially in cases where some individuals have problems signing up due to a problem that affects the UX.

Importance of UX design strategy

The very first step of a creative process is the most crucial. The first step in the creation of the product is usually the step that will determine the success of the product. Creating a UX strategy for mobile applications has really proved important. It helps more and more app developers and project teams to understand that the only way they can perfect their product is by giving customers what they want.  It has been proved by very successful and popular brands like Facebook and Instagram that are constantly working on improving the UX strategy.

Mobile App UX Design


It is very important to have a very clear understanding of what you wish to achieve before you can actually begin to make any important steps to creating your product. Strategizing enables you to see your product through the eyes of a customer, which allows you to make decisions that will only help you to improve your app and increase its success.

The various points stated above focus attention on the major features most customers look for in an app, from delivering a very well designed User Interface to making sure the user feels in control of the app. Every app designer must make the most of the ability to strategize in such a way. And with the Lunapps mobile development company, you can bring your ideas to life and create a world-class mobile solution. Get a free consultation from our team today.