How to Write the Best Mobile App Brief?

So, you have finally come up with a great idea for your future mobile application. You have already found a development team to build an application and about to sign a contract. What’s next?

Never rush when it comes to developing mobile products. At this stage, you need to conduct a clear and logical mobile app product brief and initiate a detailed discussion with your future partners. Do not have the foggiest idea how to write a mobile app brief? Fail to realize why mobile app development brief is important? We have answers to those questions.

How Can Mobile App Brief Template be Helpful?

Every time you decide to co-work with the development team or any other service provider, you will need to follow an efficient mobile app brief example. The collaboration should always start with a brief. It may turn into a snapshot for application developers to realize your needs, risks, hopes, and fears.

At the same time, developers will have a chance to understand your purposes as well as the specialization or your company or business. It will ensure a better understanding of your further ideas and goals.

Every time you wonder how to create a mobile app brief, always keep in mind that it should be as comprehensive as possible. It will guarantee a more sophisticated response. In some cases, an app brief template can be rather handy when choosing candidates or potential developers to hire. It should contain some essential points describing not only your goals and objectives but also your company, problem, and situation in a particular niche.

A brief lets developers understand what type of application a client needs and how you are going to use it in future. Development teams will be able to choose the right methods, tools, and software to bring your idea to life at a minimum risk. There is always never enough knowledge especially when it comes to developing a mobile app. Check our 10 essential points.


#1 – Tell Developers Who You Are

The point will hardly be a challenge for you. Imagine that you are writing “About You” college essay. Let your future partners understand who you are, what your company’s specialization is, what your startup is aimed at.

You are not supposed to overload developers with information about company’s history and development. Concentrate on the key aspects and list them in several short paragraphs summing up your enterprise with your own words.

#2 – Describe the Problem

This time we are moving closer to the project scope. Every time you have problems with your pipes leaking, you call professional plumbers to solve the problem. The same thing is going with mobile development.

You hire professionals to cope with different obstacles. They may refer to:

  • Technical;
  • Practical;
  • Social;
  • Cultural or other issues.

It does not actually matter what the issue is about. Just list all possible problems that you may face during the development process. It will be easier for the development team to frame the proposal.

#3 – Describe the Current Situation

This is where you need to write why you actually decide to build an application. What has led you to this point? It is not about indicating your objectives. You need to explain why you want to develop a product right now.

Some may have considered a project for a long time but haven’t had the slightest opportunity to handle the development. Others were waiting for better market conditions, etc. Any context will be useful. Never underestimate its role for the bigger project.

#4 – Define the Objectives

This point is probably the most crucial one when it comes to doing a mobile app design brief. This is where effective communication is of highest priority. You need to let developers realize what you expect from the application. It is not only about data and figures but also about business strategy in general.

Write a short summary that will stress your prior goals and make sure developers understand them. Here you can write about preferable user experience, features you want to see in the app, etc. Also, mention fundamental data and processing aspects for software and tools you want to use in the development process.


#5 – Identify Your Audience

Knowing your buyer persona is vital for any commercial project. Your application will never gain success unless it can meet users’ expectations. Otherwise, it will never bring you any profit. For this reason, you need to identify your buyer persona in advance.

Consider your target audience interests in order to make the most value from the app as well as increase the level of user experience and engagement. The information will be useful for UI/UX designers as well to enhance the usability of your future product.

#6 – Identify Technical Requirements

Choosing a mobile platform for your app is the major concern for many startups today. What is the best choice for higher revenues? What platforms can bring more users? What is a faster way for application deployment? iOS or Android?You need to think about all system requirements in advance and indicate them in your brief to define functionality.

At the same time, you need to keep in mind some other factors. For example, you are planning to develop an app for a region with a limited Wi-Fi connection. How are you planning to ensure efficient app running? What technologies would you like to implement? The same thing with geofencing, location-based services and other modern technologies used in today’s apps.

#7 – Your Own Preferences

The idea for the app is yours and you are the one to generate revenues in future. As a creator, you have a chance to describe your own likes and dislikes. Feel free to share your own preferences as well. Here you can list features that you want to avoid or consider senseless.

Moreover, at this stage, you can highlight some successful applications you like and what your app looks similar to them. And vice versa, tell your developers that you want a unique app that differs from all existing products. Have no worries if you still do not have a clear idea. The right approach will be eventually uncovered during the development process.

#8 – Indicate Your Budget

MOBILE APP BRIEFBudget is the core problem for every startup. It seems like enterprises have no funds at all but still wants to build an award-winning app. We understand that a few companies will reveal their real financial opportunities. On the other hand, developers expect you to spend enough money necessary to implement all features and technologies you want to see in the app.

Many startups make a common mistake and consider their future project as nothing but a waste of money. Change the approach and start thinking of it as of a piece of art. Think that you are bringing to life a new efficient tool for investment.

Every budget is affected by the scope of work, price charged by a development team, and other crucial factors. There is always a chance to save a couple of bucks and create a less complex product. By the way, modern users appreciate less complicated apps. This fact may mean a lot when planning a budget.

#9 – Indicate Time Frames

Some startups plan the app development for a particular event or season. Indicate your timelines in advance. It will let developers space the project in accordance with your requirements.

#10 – Your Expectations

Never be afraid to express your own vision of the end product and its content as well as visual presentation. At the same time, feel free to establish your own requirements, as you are the employee right now. A brief should include a list of your own requirements, suggestions, and expectations from a development team.

For example, you are looking for collaboration based on Agile Method only. Or you want to keep in touch every hour to see the report. Here you can indicate all points that are of great importance to you in particular.


Final Word

Now you do know how to write a brief for an app developer and why it is important. Not only it reflects your business goals and objectives, but also enables a more efficient communication with development specialists. You can write every point of the brief in your own words.

Startups can come across numerous templates available on the web. They include some typical points. Flawless grammar and punctuation are not required. However, if you want to look professional or call for a more extended brief with a chance to provide as much useful information as possible, our company is here to help you.