It turns out if you wish to prospect in the app business then one thing you really need to make is to research target audience for a mobile app. Actually, to do a competitive market research is the most crucial step when creating a quality app. Understanding what users actually want will help to manage your time and save your money.
You have to experiment, experience and study about your customers and target market. Don’t aim at those who don’t grasp or consume your product. Your objective is simply to find out more about your ideal client. Successful SEO comes from fully understanding your target segment and what they’re searching for. It will basically increase the productivity and might bring you a competitive advantage of what you actually do.
Here’s the story: you completed developing your mobile app and you are prepared to see it in the application stores. Now all you need is users, heaps of good ones to keep your business rocking. One of the hardest parts in developing marketing plan is doing your best to check, prove and assess your mobile target audience. Also, you need to have enough cash for getting analytics options and information, and simply you need to be ready to spend some extra money on marketing research. Add to this app branding, press kits, website development, social media marketing, PR, videos, CRM emails and other efforts.
Defining Your Target End-Users before Launch
To hold on in the insanely competitive market, it’s essential that designers, managers and developers comprehend what issue their application is solving, and for what group of people. At that point they should create a marketing strategy to particularly target that group of people. Certainly, to be everything, to everyone at all times is a difficult job. And if your product is more adapted and focused on a particular target audience, then you are on the right track, defining the goal you’re trying to achieve and measuring the results quantitatively and qualitatively.
There’s a lot of work to be done on both pre and post launch stages. Nevertheless, it’s better to validate and study your target audience before you launch a project. You have to know how to gain an audience and how to promote yourself.
As a rule, the most successful marketers take time to identify an ideal target customers group for startup to market straightforwardly to them before launch. In order of trying to attempt the broad public, focus on a specific niche. Niche engagement of specific target users will be more beneficial for a company and app will become valuable, of course as far as it offers a unique value for the users.
Some Steps to Consider While Researching Audience for an App
Existing studies demonstrate that millions of people from all over the world are so engaged with their smartphones and how people in general are very into their phones. What’s more, this is uplifting news for all mobile app marketers, designers and app developers who can benefit of people’s obsession in mobile phones. Thousands of mobile experts are presenting on advances in the data-driven measurement and predictive analytics technologies, offering marketers and advertisers clear insight on a topic related to a particular audience.
So, let’s figure out how to find your target market and how to define your audience in broad terms:
- General understanding. Knowing your target audience, at least in general, is one of the first steps in the app creation process. For instance, your application offers laundry services to all elegant wears in the New York. We suppose it’s safe to say that your target group are busy managers, entrepreneurs living in the New York city and neighborhood, who are interested in giving their suits to dry cleaners. In the case, if you can’t answer the question about your end-customer, it’s worth considering and working on your app strategy a bit harder.
- Secondary market research. It is a more comprehensive and detailed analysis of your project. The plan covers how to research competitors and actual customers. For example, it would be helpful to know how often busy people are making their suits laundry or how often they are using online dry services, or how much they are ready to pay for the services and what’s driving them before making purchase decisions – discounts, customers reviews, quality etc.
So, how to make your marketing more effective?
Pro Market Research: There’re hundreds of market outsourcing and offshoring companies for hire that are ready to dig into and get all the data about any broad or niche segments for a certain price. For established businesses and organizations, that’s normally the go-to market strategy and solution. But on the other hand, it would not be surprised, if it’s not going to work for startups. The expenses might be totally out of the question.
Acceptable Acquisition Strategy: Figure out what affordable tools can help you to outline and find your perfect users. Start with Google AdWords Statistics and Trends. These are great tools to identify what people are looking for online and how often. Reddit, for example, also helps you define target audience of a mobile app. Sure, you can find a few other good services that can assist you and accumulate info about the same markets.
Demographics, lifestyle and behaviors: You have to go deeper than demographics that is typically gender, location, age, culture etc. You have to understand lifestyle and behavior, including where your customers would like to travel, in what restaurants to eat, and if to go further considering behavior, you need to survey what social actions your customers are making every day.
Food for thought to help you find your ideal clients faster:
- Monetization and Advertising – these are the prime examples and methods, and at the same time the easiest way to know what a user wants.
- Surveys – spreading online surveys is an effective DIY method of user-data gathering.
- Focus Groups – by bringing together one or numerous focus groups, you’ll have a chance to hear users’ thoughts and to ask questions about better ideas.
- Bloggers – experience professional bloggers on deck and promote your product with recommendations. It can help you to develop loyal customer relationships and identify your perfect target audience.
The Competitor’s Clients: Your competitor’s users give you real insight. Customers could be very relevant to your own campaign and business. Before you start the process of defining the customers segment who will compose the ideal end-user for your new target audience, make sure there isn’t a product on the market that already works the same as yours. Measuring the competitor’s customers and similar products will help you make an educated guess you’re after.
Custom audiences you should be retargeting: Re-connecting with your existing app or website customers is a highly significant element in heading to commercial success.
Seasonal trends: Black Friday, Christmas or Halloween, sporting or film festival events are a good time when business peaking abnormally. You might release a shopping or event related mobile application.
Landing Pages and Content: By having content on your website, you can check what content converting your audience’s attention into action and increase conversions. This is another profound way to define what type of audience is right for your business.
Social Networks Insights: Spend time on the social channels where your target audience could be reached. The social networks will give you a hint about your end-users’ demographics, lifestyle and behavior. Guess what, your target audience is watching more YouTube than TV. Plus, you can research a video marketing content for your business.
Predict the Future
An alternate way of doing marketing research is to plan your applications preliminarily in relation to subjects and trends that are most likely to become popular on the application stores.
Workout smarter marketing budget decisions for your projects and allocate more of your investment to the channels, sources, campaigns sectors that deliver high-value customers.
Not less important, never rest on your laurels, there’s always room for improvement. Set a target on your goals and move toward them a bit each day. Don’t stop, as your target audience may change.
If you have questions or you would like to know more about how to define target audience for your app or how to get deeper insight for finding the right end-users, open up countless sales opportunities and simply discover how you could benefit with app development, contact us right now.